Senior Communications Associate - Web Content
Baylor College of Medicine
Houston, TX
Job posting number: #7181719 (Ref:17289-en_US)
Posted: September 23, 2023
Application Deadline: Open Until Filled
Job Description
Summary
This position at Baylor College of Medicine will work with a team of web professionals to propel the digital presence of one of the nation’s top academic medical centers. The Senior Communications Associate will work closely with the other members of the Communications, Marketing, and IT teams to provide the best digital experience for all of the College’s audiences. With responsibility for three websites – two public websites and one internal site, the senior associate will play an integral role in reaching patients, students, researchers, physicians, and an internal audience of 15,000.
This position is eligible to work a hybrid work arrangement within the Greater Houston, TX area after an orientation period.
Job Duties
- With a team, manages content for BCM websites, e-communications, forms, etc.
- Plans, develops, and executes communications plans for Web/Digital.
- Works closely with others in the Office of Communications and Community Outreach and Information Technology who have content and technical roles for the websites.
- Ensures that all materials present a clear, unified, and positive image for the College and individual department.
- May draft, review, and edit messages to ensure they are clear, thorough, and on brand.
- Processes analytics reports to provide direction concerning improvement of visibility and reach.
- Keeps updated on all CMS tools, SEO tactics, and systems/platforms used for College websites.
- Uses expert writing/editing skills to ensure clarity and accuracy of content.
- Works with leaders to resolve issues and make improvements in the College’s Digital Presence.
- Works with the immediate team to develop and carry out procedures to regularly review and maintain content and accessibility on the websites.
Minimum Qualifications
- Bachelor's degree. Four years of relevant experience may substitute for degree requirement.
- Four years of relevant experience.
Preferred Qualifications and Skills
- Working knowledge of Drupal and other CMS systems, web design, and technical aspects of website function
- Working knowledge of SEO principles, basic HTML, and website accessibility best practices
- Strong understanding of website user experience
- Familiarity with graphic design tools (Adobe Photoshop, Dreamweaver, or equivalent), web analytics tools (Google Analytics 4), and YouTube Creator Studio
- Experience with Kanban boards or similar project management tools
- Knowledge of AP style
- Excellent communication skills
- Ability to multi-task and work with individuals at all levels of the organization
- Ability to manage multiple projects simultaneously in a highly collaborative organization
Baylor College of Medicine requires employees to be fully vaccinated -subject to approved exemptions-against vaccine-preventable diseases including, but not limited to, COVID-19 and influenza.
Baylor College of Medicine is an Equal Opportunity/Affirmative Action/Equal Access Employer.
17289
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Baylor College of Medicine fosters diversity among its students, trainees, faculty and staff as a prerequisite to accomplishing our institutional mission, and setting standards for excellence in training healthcare providers and biomedical scientists, promoting scientific innovation, and providing patient-centered care. - Diversity, respect, and inclusiveness create an environment that is conducive to academic excellence, and strengthens our institution by increasing talent, encouraging creativity, and ensuring a broader perspective. - Diversity helps position Baylor to reduce disparities in health and healthcare access and to better address the needs of the community we serve. - Baylor is committed to recruiting and retaining outstanding students, trainees, faculty and staff from diverse backgrounds by providing a welcoming, supportive learning environment for all members of the Baylor community.
