MAIN RESPONSIBILITIES / DUTIES

The Country Brand Lead role in Ireland is responsible for the preparation and implementation of a customer focussed marketing and sales strategy, facilitating delivery of the required level of brand awareness in specified areas.

The role includes strategic marketing responsibilities for specific products. This role is crucial in communicating the strategy, messaging, and positioning of Pfizer Healthcare Ireland brands to identified stakeholders. This senior role reports to the defined Business Lead in Ireland and plays a central part in the strategic planning and operational planning process.   

Marketing Strategy and Planning

• Leads a cross functional team effort to deliver seamless integration of Global franchise strategy into local country business.

• Responsible for the development and implementation of appropriate strategic plans that meet business needs in the country, aligned with Global strategic direction, ensuring the delivery of growth and associated revenues targets and the required level of brand awareness.

• Ensure successful rollout of omni-channel marketing campaigns and other tactical commercial initiatives in line with approved plans and OPEX budgets

• Accountable for the development of the brand/portfolio area operational plan, including the delivery of a robust revenue forecast, based on clearly defined and documented assumptions

• Accountable for the planning and management of local budget as agreed for areas of responsibility. Demonstrate compliant use of financial systems and processes.

• Source and manage external agencies as appropriate to provide required level of expertise in specific areas e.g., advertising, market research, analytics

• Liaise with Supply Chain to ensure continuous product supply and manage issues as needed     

Key Customer Interaction

• Interact and develop excellent relationships with key customers and national opinion leaders

• Execute customer focused tactical plans to promote designated medicines and deliver defined revenue targets

Collaboration with Global and Country Marketing Teams

• Regularly communicate progress on strategy and marketing initiatives to above country teams

• Interact with Global and EU country brand colleagues to raise Irish share of voice within the organisation at face-to-face meetings and at international congresses

• Align new marketing materials consistent with Global guidance

• Ensure high internal visibility of the Irish Business internationally

• Proactive collaboration with peers in-country, sharing initiatives and best practices

Key Relationships – Internal & External

• Ireland commercial, medical, digital, health & value colleagues

• European Global and country marketing teams

• Other support functions and enablers, mainly Finance, Supply Chain, Legal, Access, Regulatory, Business Technology and Corporate Affairs

Culture/Ethics/Compliance

• Demonstrate Pfizer values and behaviours daily and foster cross-functional teamwork in line with this culture.

• Ensure ethical promotion of all products in line with IPHA code and SI541

• Ensure compliance with all relevant company Policies, SOPs and Guidelines

REQUIRED SKILL SET

Education

• Degree level qualification in Marketing, Business, Science or equivalent.

Experience

• Entrepreneurial mindset, ability to demonstrate strategic acumen and is innovative and creative in their thinking and implementation.

• Ability to lead a cross functional team to ensure delivery of results is achieved

• Relationship management - demonstrated track record of ability to influence others without authority

• Creates an environment where innovation is standard

• Demonstrated track record of success in operating successfully both strategically and operationally.

• Exercises own judgement and is a resource for others. Works independently with assignments often self-initiated

• Minimum 3 years pharmaceutical experience in marketing, medical or sales.

• Excellent understanding of digital marketing concepts and best practices

• Strong presentational, analytical ability, with an enquiring mind that consistently analyses the environment and provides regular analytical reports

• High technical ability on handling and communicating complex clinical evidence

• Positive “can do attitude” with self-motivation, energy, and drive

• Attention to detail coupled with an ability to plan, prioritise and multi-task

• Strong numeracy and data analysis skills and passion for harnessing data and extracting insights to drive campaign performance

• To be highly competent and experienced in the use of a full range of office productivity tools and applications i.e. MS office suite (in, PowerPoint, Excel, Teams, MS project)

 
Work Location Assignment: Flexible

Make a difference today! All suitable candidates should apply through the link with CV provided. We are looking forward to hearing from you!

In order to be considered for this position you need to be legally eligible to work in the EU.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Due to the high volume of applications we will be contacting successful candidates only.